Despite the hard economic times of the 1930s, home delivery of milk was not a passing fad. The Rutter brothers' business continued to thrive. When George and Bud could no longer do everything themselves, they invited brother-in-law, Lehman Crist, to join them. Lehman was the first to deliver milk from a vehicle not powered by horses.

In 1933 the company name changed to Rutter Brothers Dairy. The first two employees were hired, each earning $8.00 a week. The first refrigeration equipment was installed in 1937.

Trouble erupted in 1938--Rutter Brothers Dairy was cited for breaking the law. Regulations set a limit on the amount of butterfat cream could contain. Because their cream contained more than 8% butterfat, the dairy made newspaper headlines. Here is a case where running afoul of the law proved itself a blessing. The case gave the company instant recognition for producing high quality dairy products. As a result, the Rutters' business boomed! By 1939 the Dairy was producing 4,000 quarts of milk a day.