Rutter’s Rebrands to Celebrate 50 Years of Convenience!
Rutter’s has a deep history with several important milestones! We trace our roots to 1747 when the family agricultural operations began on our farm. Then in 1921, the Rutter’s Brothers Dairy company began to serve fresh and local dairy products throughout the region. Finally, in 1968, the first Rutter’s Farm Store was opened! This year to commemorate the convenience stores 50th Anniversary, we will no longer be using the “Farm Stores” as part of our trade name.
“We have gone to market in our stores as simply Rutter’s for the past decade. And as we look to the future, we wanted the focus to be on our brand, and all the ways we engage across physical and virtual channels. Our stores 50th Anniversary created a great opportunity to formally change our branding to align with customers perceptions of our broad brand offers,” said Derek Gaskins, Rutter’s Chief Customer Officer.
Throughout the year, we will be celebrating the 50th Anniversary with team members, customers, and all the communities the stores service! There will be plenty of giveaways, special prizes, promotions, and celebrations will tie into the Rutter’s #SummerofFreedom Sweepstakes!
For more information, check out the York Daily Records article: Rutter’s Farm Stores is changing its name to what you call it anyway.