Category Archives: Rutter’s Rewards

Rutter’s Adds New Role of Fresh and Local Category Manager

This month, we created a new marketing position on our team for a Fresh and Local Category Manager! Consumers have shown increased demand for local, fresh, and healthier products.  We felt compelled to create a position within our organization to help meet the emerging consumer needs.  We promoted from within and awarded the position to former Food Service Quality Assurance Manager, Cheri Booth!

The Fresh and Local Category Manager will report to the Director of Food Service, Ryan Krebs. She will oversee all aspects of local, fresh procurement including produce, seasonal fruits & vegetables, foodservice, snacks, beverages, beer and wine!

“We are very excited about adding this new role to the Rutter’s Team. Consumers increasingly want more fresh, local, and clean label products. We think that deserves a dedicated person to make sure we are providing our customers with the highest quality local products possible. We know that Cheri will do a great job in this new role and cannot wait to see what the future holds for her and this new position,” said Ryan Krebs, Rutter’s Director of Foodservice.

New Year, New Coffee Deals (VIPs Get Triple Rewards)

Are you a fellow coffee addict? Then you will be excited to hear that from now until February 25th, any size coffee earns triple rewards! Also, in case you haven’t heard, we unveiling four seriously good new blends: Bogota Sunrise (single origin, sustainable medium roast), Buttered Rum Cake, European Dark Roast, and Natural Decaf.

Click here to find out more about these new coffee options!

Rutter’s Rebrands to Celebrate 50 Years of Convenience!

Rutter’s has a deep history with several important milestones!  We trace our roots to 1747 when the family agricultural operations began on our farm.  Then in 1921, the Rutter’s Brothers Dairy company began to serve fresh and local dairy products throughout the region.  Finally, in 1968, the first Rutter’s Farm Store was opened!  This year to commemorate the convenience stores 50th Anniversary, we will no longer be using the “Farm Stores” as part of our trade name.

“We have gone to market in our stores as simply Rutter’s for the past decade.  And as we look to the future, we wanted the focus to be on our brand, and all the ways we engage across physical and virtual channels.  Our stores 50th Anniversary created a great opportunity to formally change our branding to align with customers perceptions of our broad brand offers,” said Derek Gaskins, Rutter’s Chief Customer Officer.

Throughout the year, we will be celebrating the 50th Anniversary with team members, customers, and all the communities the stores service!  There will be plenty of giveaways, special prizes, promotions, and celebrations will tie into the Rutter’s #SummerofFreedom Sweepstakes!

For more information, check out the York Daily Records article: Rutter’s Farm Stores is changing its name to what you call it anyway.

Earn 2¢ for Every $5 in Gift Cards Purchased


Want to take care of everyone on your list and score tons of cents off per gallon too? Then we have the deal for you. From now until 12/31/17 you can earn 2 cents off per gallon for every $5 you spend on most gift cards. This deal excludes Rutter’s Gift Cards. So, a $25 Gift Card earns you 10¢ per gallon of fuel. A $50 Gift Card earns you 20¢ per gallon of fuel! Click here to find out all of the participating gift cards in this deal. Save big on gas while saving time on your shopping list. Get them what they really want this season!

Your Gift Card One-Stop-Shop

Any time of year, Rutter’s has you covered for giving you rewards on purchasing Gift Cards! Earn 5¢ for all retail Gift Cards purchased at Rutter’s! That’s right, Rutter’s will give you 5¢ off per gallon of fuel for every retail Gift Card purchased!

*Offer excludes Rutter’s Gift Cards. Must scan Rutter’s Rewards Card.

Check out the cards we carry below:

  • Amazon
  • Amazon Kindle
  • Applebee’s
  • Barnes & Noble
  • Bass Pro Shops
  • Brinker Universal
  • Burger King
  • Cabela’s
  • Chili’s
  • Cracker Barrel
  • Dairy Queen
  • Domino’s
  • Ebay
  • Foot Locker
  • Gap
  • Home Improvement
  • H&R Block
  • IHOP
  • Jackson Hewitt
  • Jiffy Lube
  • Lowe’s
  • Macaroni Grill
  • Macy’s
  • MasterCard Prepaid Cards
  • Old Navy
  • Omaha Steaks
  • PayPal
  • Pier One Imports
  • PlayStation Store
  • Wendy’s
  • Xbox Live

How to Input Game Credit Codes in the Rutter’s App

Frequently we release game credit codes on our Facebook Page or in our Loyalty Emails for our gaming fans to use. We have received some questions as to how these credits are inputted to the app, and here’s how in 5 easy steps:

1. Log into our Rutter’s app.

2. To add your game credits, choose the “Scanner” option in the drop-down menu.

3. Once on the Scanner page, give the app permission to access to your phone’s camera.

4. You will then be able to click the “Enter Code” link in the top right hand corner of the screen.

5. Input the game code and you are ready to play!

How to Check your Rutter’s Rewards Card Balance

So, you’ve been buying a lot of in-store products that earn you cents back off gas. But how do you check how many points you have to spend? There are many ways to view your rewards balance! Below are two of the easiest ways to view your balance:

1. Check your receipt

  • One of the easiest ways to view your rewards balance is to check your receipt when purchasing items in our stores. When you scan your Rutter’s Rewards Card during checkout, your current rewards balance is listed at the bottom of your receipt. It shows you how much you earned for that visit.

2. Logging in

  • Another way you can check your balance is to log in at or to log in through our mobile app! Once you log in with your Member Number and 4 digit passcode, you will see your rewards balance. If you don’t have a 4 digit passcode, that means you have not yet registered your card. If this is the case, simply hit the “Register” button!

VIP and Rutter’s Rewards…What’s the Difference?

If you’re a loyal Rutter’s customer you know the classic Rutter’s Rewards card discount: $.03 off per gallon every day on fuel and earn additional cents off per gallon by purchasing over 1,800 items throughout the store. Did you know that the VIP card is an upgraded version of the original Rewards Card? There are 3 huge advantages to the VIP card that will make you want to upgrade your card right now:

  • The freedom to go cardless in our stores and at our pumps…we can all do some card de-cluttering from our wallets.
  • Remember Me food ordering – we remember your last 12 orders at our food kiosks so you don’t have to.
  • Special, VIP-only offers and discounts AND the ability to choose which offers you add to your loyalty wallet. So, on top of the 1800+ items you normally earned cents off fuel with the Rewards Card, you now can get even more VIP exclusive items.

At this point you will probably be wondering how you can upgrade your Rewards Card to a VIP Card. Below are some step by step instructions so you can be one of our preferred customers too:

Current Registered Rutter’s Rewards Members

  1. Log In to Rutter’s Rewards and click on the “Join the VIP Club” icon.
  2. Choose to become a VIP and enter your 10 digit phone #. (We recommend using your mobile phone number.  Only one number can be used per account.)
  3. Your 4 digit PIN # will now be your 4 digit passcode. (If you are registered with an 8 digit pin, your 4 digit passcode is the first 4 digits. We recommend changing your PIN with more than 4 digits to a 4 digit passcode)

Want to become a VIP & Don’t Have a Rutter’s Rewards Card?

  1. Pick up a card at any Rutter’s store.
  2. Click here to enroll your card, Enter the member # and 3 digit security code located on the back of your card.
  3. Create a 4 digit passcode.
  4. Choose to become a VIP, enter your 10 digit phone #.

VIP Club members don’t need to carry a card to earn and redeem rewards, can take advantage of Remember Me feature at our food order kiosks, and receive special offers they choose to load into their loyalty wallet. 

So now you are an expert between the difference of the Rutter’s Rewards Card and the Rutter’s VIP card. The only question now is why are you not a VIP Card holder? Don’t forget to upgrade today and take advantage of these exclusive benefits!